Cradle to Cradle Design believes that human industry can move beyond simple concerns for “sustainability” towards a new, positive paradigm: products and services with a positive impact. Cradle to Cradle (C2C) mirrors the healthy, regenerative productivity of nature and creates industry that is continuously improving and sustaining life and growth.
Cradle to Cradle products are developed for closed-loop systems in which every ingredient is safe and beneficial – either to biodegrade naturally and restore the soil, or to be fully recycled into high-quality materials for subsequent product generations, over and over again. Re-utilizing biological and technical nutrients allows companies to virtually eliminate the concept of waste and recover value. Cradle to Cradle design allows industry to develop complete new products and services.