Cradle to Cradle

Cradle to Cradle Design believes that human industry can move beyond simple concerns for “sustainability” towards a new, positive paradigm: products and services with a positive impact. Cradle to Cradle (C2C) mirrors the healthy, regenerative productivity of nature and creates industry that is continuously improving and sustaining life and growth.

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Cradle to Cradle products are developed for closed-loop systems in which every ingredient is safe and beneficial – either to biodegrade naturally and restore the soil, or to be fully recycled into high-quality materials for subsequent product generations, over and over again. Re-utilizing biological and technical nutrients allows companies to virtually eliminate the concept of waste and recover value. Cradle to Cradle design allows industry to develop complete new products and services.