What’s it gonna be: CSR, C2C, CSV or CE?

Creating Shared Value (CSV​​), introduced by leading economists Michael Porter and Mark Kramer in Harvard Business Review, has become very popular in the boardrooms of large companies. But how does CSV compare to all those other sustainable business strategies: Corporate Social Responsibility (CSR), Cradle to Cradle (C2C) and the Circular Economy (CE)?

In his latest column in MilieuMagazine (Environmental Magazine) Emiel Hanekamp discusses what it means for a company to commit limited budget to Corporate Social Responsibility, instead of devoting all of its resources to creating social value in a way that contributes to the profitability and competitiveness of the company.

And to what extent is CSV actually the Holy Grail that will bleach everything else in comparison?