About 30-40% of the used and collected mattresses in the Netherlands is recycled. The remaining 60-70% is burned. The government wants the industry to work on this waste problem and has the objective of getting the recycling percentage at 90% in 2030. This requires cooperation in the chain and new solutions for the circular design of the mattress, including the application of circular business models.
CIRCO invites mattress and bed manufacturers, suppliers of (raw materials for) mattress materials, large retailers, collectors and recyclers to work on future-proof mattresses based on the principles of the circular economy.
The Track consists of three workshops of a day. During the first day (initiate), you will dive into the philosophy of the circular economy. In the second session (ideate), we will work on circular design strategies and business models: the collected insights will be processed into potential circular products and services. Finally, in the third workshop (implement) you will prepare for the realization, starting with identifying the best concept from the previous workshop. We will discuss the technical and commercial feasibility, consequences for the operational management and the circular impact.
De Track is led by CIRCO-trainers Ingeborg Gort-Duurkoop (Partners for Innovation) and Stella van Himbergen (DDiD).
Participants: 10 companies can participate, with two people of each company: someone who is involved at strategic level (business development/marketing/sales) and a second participant who is involved in product design and/or development.
Costs: participation costs €500,- excl. VAT per company. The regular price is €2000,- excl. VAT. The reduced tariff is provided by the Ministry of Infrastructure and Water Management.
Data & time: 4 and 25 September and 11 October, 09.00 – 17.30.