Sustainability as the norm

Private companies are working hard for the sustainable society. They understand better than anyone that sustainability and innovation are crucial for their own performance. But what does the government do?

In his first regular column in MilieuMagazine Emiel Hanekamp concludes that the government is doing very little to stimulate the environmental and sustainability efforts by private enterprises. Companies are ready to invest and recently even a group of prominent liberals (VVD) held a plea for a ‘greener’ course. Also they acknowledge the economic opportunities the green economy has to offer.

“Sustainability as the norm. That seems to me a typical role for government; establishing rules and creating and maintaining a level playing field. It doesn’t require a lot of money and it leads to a healthy economy and environment,” according to Hanekamp.

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